Debunking Content Marketing Myths—Part 1

by Julie Coulthard

Billions of people browse the internet every day. All businesses and organisations across all industries want to capture even a small percentage of those people’s attention and convert them into paying customers. One of the most effective ways to do that is through content marketing.

What Is Content Marketing?

Your business’s target audience wants and expects valuable content from the companies they support financially. Furthermore, they want that content to reach them organically instead of disrupting their usual online habits.

An effective content marketing strategy helps businesses achieve this by attracting and effectively engaging their target market. Audience engagement then leads to higher sales conversions, increased revenue, and improved brand authority. Building trust with your customers means more of them will actively recommend your businesses to their friends, family, and followers.

Should All Businesses Have a Content Marketing Strategy?

A robust content marketing strategy is crucial for any business getting into content marketing. Your strategy is your foundation for all your actions and the budget you spend creating and boosting content.

You need a thorough, actionable plan to meet all of your set goals. You need concrete market data to make sure all the content you create is targeted to what your audience wants to see from your business. And you need to develop and maintain a consistent brand story in all the content you create.

Boosting your online presence through content marketing is a tried and tested solution that has worked for many successful businesses. Here are four simple and effective content marketing strategy tips that will bring measurable results in 2021:

1. Pivot to Video

Video marketing has seen tremendous growth in recent years, and this will only continue in 2021. If you aren’t already creating video content, it should be at the top of your content planning list. Videos are a fantastic way to enhance written content and make it easier for many people to engage with.

YouTube, TikTok, Instagram Stories, TV, and Reels are video content avenues that can boost your audience engagement tremendously. Video can improve your conversation rate and build trust in your customers.

2. Repurpose Your Content

Your content planning and production strategy is essential, but it can be difficult to churn out brand new and fresh content week in and week out. You can expand your content vault by coming up with inventive ways to repurpose what you already have.

For example, you can take your best-performing long-form blogs, pull out the most informative quotes, and post them as graphics on your Instagram page. You can turn your evergreen content into videos for a new audience. Get the most out of your valuable content by transforming it into something fresh!

3. Be Flexible

The world of digital marketing is constantly shifting and changing, so you need to be flexible when it comes to your strategies. What worked for you when you were starting from the ground up may not be as effective now that you’ve grown your business significantly. A marketing push that you and your team were enthusiastic about may not be as effective in execution.

The most important part is to continuously learn from your mistakes and recalibrate quickly. If you’re not getting the engagement you want, you need to pivot and adapt. Keep an eye on the ebb and flow of trends—new developments in the marketing world will help keep your strategies and ideas fresh.


Content marketing is crucial for businesses that want to attract and engage their target audience in organic and high-converting ways. Delivering valuable content will build credibility and improve your brand authority, leading to customer loyalty and retention. These simple tips will surely help your content marketing strategy in 2021.

Converge Marketing is one of the best marketing companies in Queensland. We provide executive-level marketing expertise to help you grow your business in the right way, at the right place and at the right time. We offer a wide range of digital marketing services, including website design and development, marketing management, content marketing, paid advertising, SEO, and more. Contact our experts today! 

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