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Billions of people browse the internet every day. All businesses and organisations across all industries want to capture even a small percentage of those people’s attention and convert them into paying customers. One of the most effective ways to do that is through content marketing. What Is Content Marketing? Your business’s target audience wants and […]

Social media is incredibly widespread across the globe amongst people of all ages and races. Practically everyone uses it one way or another. Whether the use is for entertainment, to advertise online for your business or connect with friends, you've likely spent hours aimlessly scrolling through your feeds. Have you ever thought of using social […]

In a highly competitive digital marketplace, success in a business depends on having an active online presence. This means that your brand should remain on its toes and must remain on the radar of your target market. Although this is much easier said than done, leaving a mark in the digital landscape is possible, especially […]

The pandemic may have changed the world in unprecedented ways, but as previously discussed in part one, it’s not all doom and gloom in the online advertising world. In light of all that’s happened so far, many organizations have realized just how much the landscape is changing, meaning that countless doors of opportunity are opening […]

The online world is fast-paced, with new changes being made every single day. At one point, however, artificial intelligence and search engine optimization were mere ideal concepts, which most experts deemed then as much too ambitious, sometimes ludicrous. In the year 2021, however, these trends are now deemed as powerful and innovative, not to mention […]

One of the most powerful tools your business can utilise to stay ahead in a saturated marketplace is social media. And just like any digitised tool, social media goes through waves of continuous change. Because of this, you must stay on top of your game when posting on social media sites.  Almost everybody is fully […]

Most advertising strategies have a presentative approach in connecting with an audience. Mass publishing of ad materials on strategic physical and digital spaces accounts for the best way to meet the right niche. However, these marketing campaigns are more for brand developments than actual engagement with followers and prospective customers. This is where email marketing […]

No matter how small your business is, you’re going to need to market yourself for people to find you. And to do that, your company needs to start branding itself in a way that attracts the right kind of people. The way you brand yourself can make or break your company, especially if you’re competing […]

In this digital era, running a business means prioritising getting your message across to your target audience at the right time. It requires a solid advertising plan to ensure your success, meaning you have to find ways to promote your brand online. One effective way to do this is to develop an effective content strategy […]

It is always a question on my mind, and I am sure in your minds too. “What are my competitors doing?” and “What could I do next to out compete them”? I have found some solutions that we will discuss in this article that will help you stay ahead of your competitors. Google Alerts You can automate […]

A website is paramount for any online business. Not only does it serve as a digital hub, but it also allows you to market your brand and sell your products or services. It draws customers in and reaches out to potential ones at the same time. Ultimately, your website creates plenty of opportunities for your […]

Some companies believe that search engine optimisation (SEO) is an intimidating and unimportant part of a marketing plan. What these companies don’t understand is that SEO is an incredibly powerful marketing tool that your brand can use to drive your numbers up. SEO has a better ROI than traditional marketing strategies like television campaigns or […]